About Us
Early in Laura Geller’s career, she had two great loves: beauty and Broadway. The born-and-raised New Yorker brought them together when she began working backstage as a theatrical makeup artist. Her passion and talent led her to open her own makeup studio on Manhattan’s Upper East Side, where she quickly became known for creating wearable, confidence-boosting looks with a personal touch.
In 1997, Laura launched Laura Geller Beauty with a mission to make makeup approachable and fun for everyone. Her debut product - a highlight and contour kit - set the tone for a brand that would go on to pioneer innovations like the award-winning Spackle Skin Perfecting Primer, widely regarded as the first makeup primer on the market.
Trends change and formulas evolve, but great beauty tips never get old. Laura Geller continues to create high-quality, multipurpose products that last all-day. With her you-can-do-this advice, Laura’s mission is to demystify everyday makeup and amplify a woman’s beauty at every phase of her life.

